The three-day International Fruit and Vegetable Exhibition opened at AsiaWorld-Expo in Hong Kong on Sept 6, 2017. Under the leadership of Chairman Fang Zengliang of our company, we participated in the exhibition. During the exhibition, there was an endless stream of customers who came to our booth for negotiation and communication. The grapes, cantaloupe, coconuts and other products from Youguo's own farms are well received by customers at home and abroad.
Asia Fruit and Vegetable Expo is one of the world's top fruit and vegetable industry events. It is an annual event for international buyers, suppliers, distributors, wholesalers, importers, exporters, middlemen and traders to launch or search for new products, contact customers, assess industry trends and learn about the latest product technologies. This year's Asia International Fruit and Vegetable Exhibition occupies two halls, with the preview area expanding by about 30% compared to 2016. The number of exhibitors has also increased significantly from the previous fair to 665 - this will be the largest and highest quality fair ever, with more than 800 exhibitors from more than 40 countries around the world showcasing their products and services.
Asia Fruit Business Forum The First Hall Forum offers daily seminars on practical ideas and solutions to improve fresh fruit and vegetable marketing. Packaging was the focus of attention on the first day. Luca Montanari of Unitec and Gary Ward of Stepac discuss the role of packaging in storage, Meanwhile, Gilad Sadan of NAVI Global and Austin Mortimer of Rockit Apples illustrate the potential of packaging as a marketing tool.
The next day the focus shifted to marketing. Ray Johnson of Australian Agricultural Appointments and Alice Wang of Chinese agricultural giant Haisheng explain how they recruited fresh fruit and vegetable talents and promoted the business. In a session on niche Marketing, Monica Bratuti of Turners Global Marketing explains the innovative efforts her company has been making to increase exports of non-traditional products to new markets.
Production and trade are the focus of the third day, which will look at "new developments in variety development" and "harmonised quality assurance standards for access to wider markets".