On May 28, 2018, Ms. Shi Xiaolan, a senior reporter from CCTV's Financial channel "Consumer Opinion", led the camera crew to the Jiangnan Market in Guangzhou to have an in-depth understanding of the consumption trend of the fruit industry in recent years.
In the afternoon of the same day, the camera crew came to the headquarters of Youguo Group to interview Chairman Fang Zengliang's thoughts on the development of the fruit industry in recent years and his views on the industry trend, and to understand the company and business model. Fang Zengliang told reporters, engaged in the fruit industry for 30 years, he deeply felt that the development of the fruit industry in the past 5 years, more than the sum of the previous 15 years. Stimulated by market demand, in recent years, fruit consumption has been increasingly refined and high-end. Consumers are no longer satisfied with domestic currency, but have an increasing demand for high-quality fruits at home and abroad, and have a higher pursuit for taste, appearance and experience.
Guided by the market and consumption trend and adhering to the only trillion-level blue ocean industry, Youguo Agriculture has improved the construction of planting bases at home and abroad, constantly upgraded the planting industry and product standards, and improved the taste and appearance of fruits through the selection of varieties, so as to adapt to the constantly upgrading consumer demand. Open B2B and B2C platforms to improve customer service quality and bring better consumption experience.
Finally, the film crew went deep into Youguo e-commerce to understand e-commerce data and operation process, and experienced the impact of the rapid development of e-commerce, logistics and packaging industries on fruit consumption patterns. The interview was successfully concluded.